Privacy Policy

Privacy Policy

1. Introduction

This privacy policy is provided in accordance with Article 13 of EU Regulation 2016/679 (GDPR) and applies to all users accessing and using the website of Beetroot S.R.L., operating under the brand BeetCommunity.

The website enables the booking of stays, the purchase of products and experiences, and the subscription to informational and promotional content.

By browsing or interacting with the site, users accept this privacy policy and consent to the processing of their personal data as described below.

2. Data Controller

Beetroot S.R.L.
Legal Representative: Marco Traina
Contact details are available in the Contact section of the website.

3. Legal Basis for Processing

The processing of personal data is based on:

• Explicit user consent (e.g. newsletter subscription);
  
  

• Contractual necessity (e.g. booking or purchasing);
  
  

• Legal obligations;
  
  

• Legitimate interest (e.g. post-purchase communications, security, service improvement).
  
  

4. Purpose of Data Processing

User data is processed for the following purposes:

• Booking management, product and experience purchases;
  
  

• Sending confirmation emails and other information regarding orders and bookings;
  
  

• Subscription to our newsletter with promotional content and updates;
  
  

• Payment processing via Stripe;
  
  

• Statistical analysis via Google Analytics;
  
  

• Advertising and remarketing using Meta Pixel and Google Ads;
  
  

• Cookie preference management via CookieHub;
  
  

• Fraud prevention and security monitoring.
  
  

5. Types of Data Processed

a) Data Provided Voluntarily by the User

• First name, last name, email, phone number;
  
  

• Billing and shipping address;
  
  

• Information related to bookings or product purchases;
  
  

• Preferences entered through contact or checkout forms;
  
  

• Payment information (processed securely via Stripe, not stored by us).
  
  

b) Data Collected Automatically

• IP address, browser type, operating system, geographical location, visited pages;
  
  

• Data collected through cookies and tracking tools (see Cookie Policy).
  
  

6. Third-Party Services Used

a) Hosting – Netsons

The website is hosted on servers provided by Netsons S.r.l., located in the EU and GDPR-compliant.

b) Payment Processing – Stripe

Payments are processed securely via Stripe Inc., which acts as a data processor.
No sensitive payment data (e.g. card numbers) is stored on our servers.
Stripe’s privacy policy: https://stripe.com/en/privacy

c) CRM & Newsletter – Mailchimp

We use Mailchimp (Intuit Inc.) to manage:

• Booking and post-purchase communications;
  
  

• Promotional campaigns and BeetCommunity updates;
  
  

• Marketing automation and CRM tracking.
  
  

Data may be transferred outside the EU with Standard Contractual Clauses (SCCs) in place.

d) Analytics & Advertising – Google and Meta

We use:

• Google Analytics 4 (IP anonymization enabled);
  
  

• Google Tag Manager;
  
  

• Google Ads for advertising and remarketing;
  
  

• Meta Pixel for Facebook/Instagram ad tracking and custom audiences.
  
  

Transfers of data outside the EU are protected with appropriate safeguards.

e) Cookie Management – CookieHub

This site uses CookieHub to manage cookie consent in full compliance with GDPR and the ePrivacy Directive.

CookieHub allows users to:

• Accept or reject specific cookie categories;
  
  

• Modify or revoke consent at any time via the cookie banner.
  
  

7. Promotional Communications

Following a booking, product, or experience purchase, users may receive:

• Functional emails (confirmation, arrival info, etc.);
  
  

• Promotional emails with special offers, events, and BeetCommunity updates (based on legitimate interest, Article 6, GDPR).
  
  

You may unsubscribe at any time via the link in each email.

8. Data Retention

• Booking/purchase-related data: 10 years (for tax compliance);
  
  

• Newsletter contacts: until unsubscribe;
  
  

• Technical logs: up to 7 days, unless extended for security reasons.
  
  

9. User Rights

Under GDPR, users have the right to:

• Access, correct, or delete their data;
  
  

• Restrict or object to processing;
  
  

• Withdraw consent at any time;
  
  

• Request data portability;
  
  

• File a complaint with the Data Protection Authority.
  
  

Requests can be submitted via the Contact section of the website.

10. Cookies and CookieHub Banner

This website uses:

• Technical cookies (essential for functionality);
  
  

• Analytics cookies (anonymized or based on consent);
  
  

• Marketing/profiling cookies (third-party, based on consent).
  
  

CookieHub is used to manage and store user cookie preferences in a transparent and user-friendly manner.

For full details, refer to the Cookie Policy.

11. Policy Updates

This privacy policy may be updated. The most recent version is always available on this page.

Last updated: April 22, 2025